Create a campaign celebrating the spring colour collection of Space NK. Use bright and bold colours and strong colour blocking. Solution:
I used parrots as the main feature of this campaign, mainly for their vivid colours, and to represent images of nature and wildlife.
The message ‘be colourful’ is simple, and tells the audience to embrace colour and feel empowered to try something new.
The block colours of the parrot can be applied to shopping bags and other promotional items to attract attention to the distinctive colours and create a memorable image for the brand.