Brief:
Re-brand the design agency’s identity, giving it a fresh, modern look. Ensure brand consistency across a broad spectrum of outcomes.
Solution:
I based the new logo around an abstract digital circle representing a stone. It also demonstrates the company’s attitude towards clients – including them at every stage of the design process, and providing them with a complete, effective solution.
The digital circle featured in the logo, can also be applied in other ways. For example the circle has been repeated to look similar to a bunch of grapes for wine labels. These wine labels were used to announce the company’s new identity, and were given out to clients as Christmas presents.