To create a brand identity and campaign for a made up charity, which protects endangered animals and the rainforest. It aims to raise awareness and make people want to help.
I have used pencil to draw each animal instead of using photography, because if these animals do become extinct, there will be none left to photograph. The pencil illustrations appear similar to diagrams you might find in a history book, and reinforces this message. Using the brand name ‘Canopy’ represents the protective shelter that animals desperately need to survive. It links all of these animals together and also brings focus to our vastly disappearing rainforest. The brand is friendly and approachable with an aim to make people want to help. It takes on a theme of something beautiful being destroyed.